Site Launch: Nikzad Flooring
Starting last summer, we began a process of taking Nikzad Flooring, a fine hardwoods and flooring company in Los Angeles, online. We quickly launched a portfolio-style site in July. And, more recently, we launched the official Nikzad Flooring ecommerce site.
In the context of the online marketplace for fine hardwood flooring, most websites tend to be either dreary, stripped down utilitarian product catalogs; or they tend to be over-hyped Flash-based commericals. So, we saw an obvious opportunity to create a site that took a more elegant approach across all dimensions of content, visuals and interactivity.
We also worked hard to use a more web standard, text-oriented approach to the website build, which has already proven invaluable in making the site search-engine friendly. Even before we started doing additional optimization for search engines, we started seeing fantastic results for searches for the key products on the site.
So, the site that's online now reflects the first complete phase of our implementation for Nikzad Flooring. We have a lot more interesting plans for more interesting content, interactions and enhanced visuals. But, for now, check-out the site and imagine how nice a pyinkado or teak hardwood, or custom-colored, distressed bamboo floor might look in your home :-)
Next post: Social sites and self-promotion