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Jay Fienberg UX / Interaction Designer / Information Architect


I am a Seattle-based, principal-level UX / interaction designer and information architect for web, tablet, and mobile. My primary roles involve strategic planning, content analysis, user research, designing UX deliverables such as site maps, process flows and wireframes, and creating prototypes. I also fluently read and write code, and enjoy working within agile UX / designer / developer collaborations. I have over 15 years of experience.


My UX career began in 1999 at a pioneering web UX / branding firm in the Bay Area, where we connected online brand with user experience and information architecture. I conducted user research, designed web and early mobile navigation systems, created lo- and hi-fidelity wireframes, and built HTML prototypes. Projects included: Chase.com, Dummies.com, SourceForge.com, SoCalGas.com and dozens of dot-com startups that were ahead of their time.

In my 15 years of experience, I have designed for a wide variety of user, business, content and application types. Recent work includes projects for: AAA, ADP, Boeing, GameHouse, HSBC, Microsoft, National Audubon Society, Qualtrics, RealNetworks, Rhapsody, The Macmillan Group, U.S. National Archives.

Project Highlights

These three projects highlight the kind of work that I enjoy—creative collaborations with great teams.

B2B iPad App

For a leading HR software company, we designed an elegant and effective tablet user experience starting from a vastly complex and byzantine desktop app. Our UX hypotheses up-ended both stakeholder and user presumptions, and I built and tested "proof of concept" prototypes to achieve validated designs. My major contributions were to the tablet app user models, conceptual models, content inventory, feature analysis, task flows, wireframes, prototypes and design documentation.

Enterprise Learning Intranet

For a Fortune 50 manufacturing company, we designed cross-channel career development and education tools for enterprise managers. These tools included a suite of intranet applications, in-person and email support interfaces. My major contributions were to the stakeholder interviews, user research, persona development, customer journeys, card sorts, user testing, site maps, wireframes, flow diagrams, prototyping, documentation and specifications.

Consumer and Business Websites

For a Global 100 finance company, we designed their multi-website navigation system now used by millions of people each day. The design's success showed company leadership that not only their website, but their business itself could be organized around user-centric needs, rather than traditional, internal org chart "silos." My major contributions were to the site conceptual models, user-oriented navigation, page hierarchies, zone schemes and wireframes.

Work History

  • Principal UX Designer
    Qualtrics, 2018–present
  • Principal UX Designer
    ExtraHop, 2016–2018
  • Senior UX Architect
    Moz, 2015–2016
  • Senior UX and Interaction Designer / Information Architect
    Juxtaprose / Private Consulting, 2004–2015
  • Knowledge Consultant and Senior Information Architect
    AAA of Northern California (CSAA), 2003–2004
  • Senior Information Architect / Integration Specialist
    Simmedia, 1999–2003

Additional Background

Tools / Technologies

Sketch, OmniGraffle, Adobe Creative Suite, Keynote, Axure, InVision, Visio, Microsoft Office, HTML5, CSS, Javascript, PHP, SQL, HTTP, Python, Java, Bash, Git, Cordova / PhoneGap, Xcode, Android SDK, Google Analytics, Wordpress, ExpressionEngine, SharePoint, RightNow Technologies, Rackspace Cloud, Amazon Web Services, Agile, Kanban, Jira, Trello, Basecamp, Slack


Co-Author, Real-World AJAX: Secrets of the Masters (SYS-CON, 2007)

Education / Training

  • Bachelor of Arts Degree in Mathematics, University of California, Santa Cruz
  • "Presenting Data and Information," taught by Edward Tufte
  • Customizing Microsoft Office SharePoint Portal Server 2003