Today's Web has become fertile soil for personal publishing. Not only is it easy to get your voice out...
Here's an article from our blog. This is a "permalink" page, which just means it's not going anywhere, in case you want to bookmark it or link to it from another site.
posted by Jay on December 20th, 2006
in on people, conferences, customer relationship, swag
Kathy Sierra has a funny entry on her blog about what conference t-shirts tell you about how the organizers think about the attendees. In particular, she notes the difference between one size / men’s x-large-only t-shirt conferences, and multiple size / shirts for both men and women t-shirt conferences.
It’s a good parable for anyone thinking of offering their customers free promotional swag. Giving away free items that “fit” only some of your customers can send the message that you don’t know or care about your other customers.
(Found via danah boyd’s apophenia blog).
add your own comments:
Or, if you'd like, you could leave a trackback from your own site.
...but your voice is heard, acknowledged,
and in many cases, responded to by interested intelligent readers who have found your work most likely because they sought it out and are happy to have found it.
—Biz Stone
Blogging: Genius Strategies
for Instant Web Content
